Social communication is a very important part of our social skills. Your ability to interact with others in a free and easy way, with the other party feeling comfortable as well, can be an invaluable asset to you. From time to time, people find themselves in situations where they have to start or engage in informal discussions. This is often known as small talk.
While there are some people who seem to instinctively know how to make small talk, others lack the required social skills to cope with small talk effectively or even at all. Since small talk does not focus on any particular topic, many people find it difficult to manage smoothly without stalling like a deer in headlights or just retreating somewhere else, out of sight.